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Cold Calling is an Art: Debunking Myths
Cold calling is an effective – but sometimes intimidating – sales tactic. However, it’s something that anyone can do, but you have to know how to approach it in order to do it well. It’s a piece of...
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Insights from the 51st International Conference on Fundraising
I recently attended the Association of Fundraising Professional’s 51st International Conference on Fundraising. It was a great opportunity for VanillaSoft to interact with one of the key industry...
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What Would Don Draper Do? Sales Lessons from Mad Men
Are you a fan of Mad Men? If so, it’s no doubt that you recently watched or recorded the Sunday opener of the final season. Don’t worry – no spoilers here if you haven’t watched it yet. However, I...
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Trigger Events Warm Up Cold Calls
Savvy sales people have learned to harness the web for social selling. There are great tools for listening to and monitoring prospects online. However, don’t just stop at social interactions. Set up...
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Phonathon Fundraising Check List
Are you already preparing for your Fall Semester Phonathon? Check out these tele-fundraising campaign tips to make your initiative a success. Need tele-fundraising software? Start your VanillaSoft free...
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Preparing for Your Tele-Fundraising Volunteers
It is almost time for your big Fall Phonathon. Last month, I shared with you a checklist to help you plan your phonathon campaign. This month, I want to touch on ten important tips for preparing your...
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What’s On Your “To Don’t” List?
This week I read a post on SellingPower.com about the importance of a “to don’t” list. That got me to thinking about creating a list of “to don’ts” that inside sales professionals should use. Here’s...
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Crafting Your B2B Telemarketing Campaign
Many companies have attempted to add a B2B telemarketing component to their existing sales & marketing efforts. Often times, poorly planned initiatives lead to mixed results leaving some people to...
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Viral + Voice = Long-term Fundraising Success
By now you have surely seen – maybe even been challenged to – the ALS Ice Bucket Challenge. It has been a great effort that has raised awareness for a debilitating disease. This zero-cost awareness...
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Open Enrollment is Drawing Near: Are You Ready To Sell Insurance?
As the Open Enrollment period quickly approaches, it’s the perfect time to ensure you are prepared to make the most of all those sales opportunities that await you and your insurance industry...
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